A private stylist, in your pocket

Your closet, quietly styled.

FitMatch remembers every piece you own. Snap a photo, it tags the details. Ask for an outfit, it picks something you already have. Save the ones you love for a rainy Tuesday.

Loved by early users
4.9 · 240+ closets styled

Tuesday

Good morning, Tobi

18° · Clear
M
T
W
T
F
S
S
CasualWorkFormalSport

Today's outfit

Ivory tee, dark denim, canvas trainers.

TodayClosetAddPlannerYou

The way it works

Four small moves, one effortless morning.

No new clothes to buy. No feeds to scroll. Just a closet that thinks for you.

01

Snap a piece

Take one photo, or import twenty at once. Camera or library, whichever is quicker.

Learn more

02

We tag it

Category, colour, material, pattern, formality. Editable if we get something wrong.

Learn more

03

Ask for a look

Say the mood or the meeting. FitMatch builds it from what is already in your closet.

Learn more

04

Wear it, save it

Love an outfit? Save it to your lookbook for the next time this weather comes around.

Learn more

Features

Built for people who already own enough.

Weather-aware plans

Reads the day where you are, then picks pieces that suit the temperature and light.

Voice or text planning

Tell it Friday drinks or a client meeting. Get a real outfit back, not a mood board.

Save looks for later

Your lookbook remembers everything that worked, ready to wear again.

Auto-tagged in seconds

Colour, category, formality, material. All named for you as the photo lands.

Occasion presets

Casual, work, formal, sport. Switch the register with one tap.

Private by default

Every wardrobe photo is stored in a private, user-scoped bucket. No feeds, no ads.

Closet

The wardrobe you always meant to catalogue.

Every piece filed by category and colour. Favourite the ones you reach for most. Search by anything, from “linen” to “bronze”.

  • Auto-crop and background-clean on upload
  • Sort by newest, colour, or category
  • Tap a piece to rename, retag, or favourite

Wardrobe

◎ ↕
AllTopsBottomsOuterShoesDresses
TodayClosetAddPlannerYou

Planner

Chat · Lookbook
Dinner on Friday, something warm.

Try the camel coat over the black roll-neck and dark denim.

Ask for a look
TodayClosetAddPlannerYou

Planner

A conversation about what to wear tonight.

Type or speak. FitMatch answers with an outfit made from your own wardrobe, with a small note on why it works.

  • Weather, occasion, and mood are all considered
  • Save the winners to your lookbook
  • Retry until it feels right

Private by design

Your wardrobe never becomes a feed.

Every photo you add is stored in a user-scoped bucket, protected by short-lived links. Nothing is used to train other people's models. Nothing is sold. Delete your account and the closet goes with it, along with any backup copies, inside ninety days.

No ad networks

Zero third-party trackers. Zero advertising cookies.

No model training

Your wardrobe photos are never used to train generic AI.

Yours to delete

Wipe your account from settings, anytime. Backups follow within 90 days.

Pricing

Start free. Upgrade only when your closet outgrows it.

Free

£0Always
  • Wardrobe up to 25 pieces
  • Daily outfit plan
  • Basic AI tagging
  • Lookbook saves

Premium

£4.92per month, billed annually
  • Unlimited wardrobe
  • Weekly outfit planning
  • Voice planning
  • Priority AI credits
  • Mass import

Cancel anytime. Change or manage from your account in one tap.

Words from early users

Real closets. Real mornings.

I stopped shopping to feel dressed. FitMatch put my own closet back on rotation.
LLara O.London
The morning outfit is done before my coffee is. That is the whole game for me.
MMusa A.Manchester
It named a jumper I forgot I owned. That said everything.
IIvy R.Edinburgh

One last thing

Get dressed.

Ninety seconds to sign up. The rest of the wardrobe you already own.